Studio Es

Main Profession:

Visual communications

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What was the inspiration behind this design?

Wind channel, speed, sweat, air flow, being driven

What does cycling mean to you?

As means-to-an-end-cyclists we find the culture behind it very compelling, especially the part connected to sports, not only getting from A to B. Even though we use the same means of transportation, we're not part of the cult. That's exactly what we like about it – cyclists come in all shapes, from the sports nut to the weekend cruiser.

Your best cycling experience?

We're still waiting for it.