Digital Marketing Allrounder (m/f/x)

Digital Marketing Generalist / Allrounder (m/f/d) – Freelance or Part-time

About Us: At Trikoterie, we love cycling and good design. As a young, growing Viennese label, we bring style to the streets. As we are currently growing faster than our capacity, we are looking for a motivated Digital Marketing Freelancer (or part-time employee) to rock the "cycling year" with us and take the brand to the next level.

Your Mission: You will be our sparring partner in marketing. You won't just develop ideas; you'll put them into action. You'll relieve our day-to-day workload and ensure our channels are managed professionally and performantly.

Your Tasks in Detail:

  • Strategy & Planning: You will help shape the annual marketing plan and proactively contribute ideas for campaigns (seasonal launches, sales, events).

  • Social Media & Content: You will be responsible for the content strategy for Instagram (posts, stories) and manage community engagement. You will create content from existing material (reels, static posts) – ideally, you will also actively participate in content creation.

  • Email Marketing: You will further develop our newsletter (B2C & B2B) – moving from pure sales to genuine added value. You will write and send periodic newsletters that the community enjoys reading and ensure our repurchase rate increases.

  • Performance Marketing: You will create, manage, and optimize our Meta Ads and Google Ads (including Shopping).

  • Partnerships & Ambassadors: You will build our ambassador program, identify suitable creators, negotiate deals, and manage the UGC strategy.

  • Monitoring: You will manage the budget and always keep an eye on key KPIs (ROAS, CAC, Engagement).

What you should bring:

  • Generalist Mindset: You don't have to be a deep-dive expert in every single tool, but you know how to use them effectively.

  • Hands-on Mentality: You see what needs to be done and don't wait for instructions.

  • Affinity for Cycling: You understand the target group (or at least are genuinely excited to dive into the cycling scene).

  • Eye for Aesthetics: Our designs are our pride – your content should reflect that.

  • Experience: You already have experience in e-commerce and with common ad managers.

What we offer:

  • A lot of trust and creative freedom in a dynamic environment.

  • Flexible collaboration (remote possible, regular exchange in Vienna desired).

  • The chance to actively shape a young brand.

  • Fair compensation on a freelance basis or part-time employment.

Sounds good? Then feel free to send us an email at office@trikoterie.at with a few lines on how you can help get Trikoterie really rolling!

Collaboration: We are primarily looking for a long-term freelance or agency partnership. Please include a general indication of your availability or your hourly rate/your expectation for a monthly retainer in your email.

Employment (Optional): Should the general conditions be more suitable for both parties, part-time employment is also possible. In this case, for legal reasons: The minimum collective agreement salary for commercial employees in group D is €2,362.00 gross/month on a full-time basis. Your actual salary will be individually agreed upon depending on the scope of work and qualifications – above-tariff payment is a matter of course for us.